Storytelling in Organizations : Why Storytelling Is Transforming 21st Century Organizations and Management, John Seely Brown,Stephen Denning, Katalina Groh, Laurence Prusak, Butterworth-Heinemann; August 2004
INTERVIEW: Seth Kahan: Storytelling and the Art of Science
Storytelling: The Scientist’s Perspective
John spoke on this topic at a symposium called “Storytelling: Passport to the 21st Century,” arranged by the Smithsonian. Slides here >>