NEW
>> Organizational Jazz: New Ways to Work Adapting in the Flows of Change
by Tom Winans, John Seely Brown, Ann Pendleton-Jullian (April 2025)
>> Amplifying Human Creativity and Problem Solving with AI Through Generative Collective Intelligence
by Thomas P. Kehler, Scott E. Page, Alex Pentland, Martin Reeves, Chairman, John Seely Brown
>> Reading the Context: Becoming Fluent in AI through play
- Situated Cognition and the Culture of Learning by John Seely Brown, Allan Collins and Paul Duguid Educational Researcher; v18 n1, pp. 32-42, Jan-Feb 1989
- VIDEO: Sense Making in our Post AlphaGo World JSB @ Stanford (2017) (SLIDES) (PAPER)
- Cultivating the Entrepreneurial Learner for the 21st century JSB @ Digital Media and Learning Conference, San Francisco (2012)
BOOKS
- Design Unbound (Volume 1) Ann M. Pendleton-Jullian, JSB (2018)
- Design Unbound (Volume 2) Ann M. Pendleton-Jullian, JSB (2018)
- Pragmatic Imagination Ann Pendleton-Julian, JSB (2016)
- A New Culture of Learning Douglas Thomas, JSB (2011)
- The Power of Pull John Hagel III, JSB, Lang Davison (2010)
- The Only Sustainable Edge John Hagel, JSB, (2005)
- Storytelling in Organization, JSB, Stephen Denning, Katalina Groh, Laurence Prusak, Butterworth-Heinemann (2004)
- The Social Life of Information, JSB, Paul Duguid (2000)
- Seeing Differently: Insights on Innovation, JSB (Ed.) (1997)
- Intelligent Tutoring Systems, D. Sleeman and JSB (Eds.) (1982)
- Ergebnis Innovation: Die Velt mit anderen Augen sehen, JSB, Bolko v. Oetinger (Eds.) (1988)
PURSUITS
- Design for Emergence
- Managing Radical Innovation
- The Big Shift
- The Power of Pull
- Value at the Edge
- Shaping Strategy
- Digital Culture & Digital Learning
- Creating a New Culture of Learning
- Entrepreneurial Learning
- Reimagining the University
- The Gaming Disposition
- The Will to Innovate
- The Maker Movement
- Play and Imagination
- Deep Listening
- The Talent Advantage
CURRENT QUESTS
- The Common Good
- Wicked Problems
- Art and the Imagination
- Organizational Jazz
- Coevolution (Human+ AI)
- Calm Technologies

BACK IN THE DAY
- The Social Life of Information
- Storytelling in Organizations
- Seeing Differently
- Why IT Matters
- Ethnography and Work
- Loosely Coupled Business Processes
- Cloud Computing and Service Grids
- Control vs. Trust
COMMENCEMENT SPEECHES
RAND (2018), ASU (2015),
Olin (2014), SMU (2013), Stanford (2011), IIT (2011), N.C. State (2009); University of Michigan 2005 (PDF) and CGU (2004)
See also: Letter to A Young Researcher (JSB at PARC)
Dig deeper: the previous site >>
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