It is understandable that all of us focus on short-term economic events as they play out—particularly in times of crisis and recession. At the same time, however, it is dangerous to lose sight of the deep changes that will continue to unfold long after the current economic downturn is a memory. We face a long-term performance challenge that continues to intensify. The steps we take now to address this challenge will not only help us to weather the current economic storms but will position us to create significant economic value in an increasingly challenging business landscape.
The power of pull provides a roadmap for the practices and institutions required to harness knowledge flows and create significant economic value. More generally, the emphasis on the pivotal role of the individual in catalyzing the next wave of institutional changes helps to remind us that the difficult but rewarding journey ahead begins with each of us.
The Big Shift: Measuring the Forces of Change, John Hagel III, John Seely Brown, and Lang Davison, Harvard Business Review July-August 2009
The Big Shift: Why It Matters (PDF) John Hagel III, John Seely Brown, and Lang Davison
REPORT: Measuring the forces of long-term change: The 2009 Shift Index (PDF)
Shaping Strategy in a World of Constant Disruption (PDF) by John Hagel III, John Seely Brown, and Lang Davison
The Shaping Opportunity: Uncovering the Emerging Logic of Deep Change (PDF) Strategic News Service newsletter
The Big Shift Index: Uncovering the Emerging Logic of Deep Change (PDF) extended version of the article that appeared in the July‐August 2009 version of the Harvard Business Review. John Hagel III, John Seely Brown, Lang Davison, “The Big Shift: Measuring the Forces of Change”, Harvard Business Review, July‐August 2009)